Has held several online auction Christie's [micro-blog] will launch two Chinese craft boutique online shoot begins today, this is the first held Asian Art Online auction. At the same time, Beijing poly in the recent test online auction. Took Association Deputy Secretary General Ouyang Shuying told reporters, works of art online auction at home to a long time, but in the past two years have gradually been accepted, with the future of the mature market environment will gradually mature. However, the legal supervision vacancy exists art online auction will become a major bottleneck for the development of.
Christie's auction
The first China craft boutique
Christie's auction series first auction began in August 6th last year to 20, in the auction, user browsing auction and will be fully completed through the network auction. Despite Christie's has also launched the online auction service 's Christie LIVE, but its are in line with the auctions simultaneously. Began in August last year's auction is a separate set of online auction service.
Investigate its reason, Christie's disclosure in its report on 2011, online auction services to attract a large number of new customer registration website visitor numbers, a 77% jump from 2010, 29% customers from Internet auction. The price to 1000000 pounds in 250000 pound art turnover rate is high, reaching 87%. As can be seen, foreign auction market, although large auction to auction still dominated, but a network of small and medium-sized auction auction proportion in the growing.
Christie's in launched more than a wine, fashion and other online auction, the first time will be extended the concept to Chinese online auction technology products category. Came 23 days on July 9th will be held in "Der Spiegel: snow white coats Ireland Dehua white porcelain treasures", came 30 days on July 16th will be held "New York private collection Chinese snuff bottle" and "featured a rare Chinese art reference books". Among them, "Der Spiegel: snow white coats Ireland Dehua white porcelain treasures" will introduce 57 pieces of Chinese Dehua porcelain, from seventeenth Century to twentieth Century in the range, including the twentieth Century Dehua white "or" a Buddism godness Guanyin creel statue etc..
For the first China craft boutique online auction, Christie's said, "over the past two years, Christie's has been aggressively expanding its online auction platform, to the development of its online exclusive auction business. Christie's success launched more than a wine, fashion, postwar and contemporary art, as well as online pop culture categories of shoot. The Internet is Pat has become an indispensable part of Christie's business in the US, for the first time the concept of online auction to China craft products category, enough to prove that Christie's auction by the support and recognition of customers around the world."
Traditional auction companies
Have launched online auction
In 2000 the online [] was founded micro-blog auction, pioneered the art and the combination of e-commerce mode, but in the last two years of online auction is gradually warming, and has become the traditional auction, territory.
In addition to Christie's and Sotheby's, [micro-blog] also launched online auction in a few years ago. But the domestic traditional auction companies began to test the waters of independent online auction plate. The reporter understands, Beijing poly to mid May this year began joint Yidian Chinese net and taobao.com hosted the first "Fu Baoshi and the Fu family works of painting and calligraphy concert" online auction, to obtain the total turnover of 2760000 yuan, the turnover rate of 95 ﹪ achievement. June 24th to 27, Beijing Poly has launched the second phase of paintings and calligraphy, the racquet, set up a "big Jiang door -- Qi Baishi teachers and children's paintings and calligraphy" etc..
In late June 25th the end of the "master's gate" the racquet special total turnover of 12920000 (plus 10% Commission), 37 pieces sold, turnover rate of 82%, one of Qi Baishi's "Guanyin Bodhisattva" bid topped the list with 2288000.
Beijing poly to tell a reporter, the successful experience of Beijing poly auction [micro-blog] eight years line auction, the depth of cooperation with the art room Chinese network, taobao.com, adhere to continuous innovation, auction auction category, will try to launch other art categories of online auction.
Extension of the topic
Take what?
Cheap or easy to distinguish authenticity class
For the traditional auction house joined the online auction, Christie's and Sotheby's have pointed out, this can let customers all over the world, with the help of the Internet inquires the account on the net, browsing auction catalogue, registration of the tender, and bidding. The traditional auction but compared with the history of nearly 300 years, online auction has more consideration in the choice of items.
Took Association Deputy Secretary General Ouyang Shuying told reporters, because the online auction, the auction buyers understand may not live so good, so the launch of the film is that the lower price, and a high degree of standardization, easy to identify the authenticity of the. Therefore, jewelry, wine and the calligraphy and painting is the main category of online auction.
In this regard, Christie's auction house CEO Steven Murphy also points out, more suitable for auction on the Internet art classes including painting, sculpture, wine, watch and jewelry, "buyers can learn from the Internet to the details of the auction, Christie's will and ensure the authenticity of the information."
What are the risks?
The lack of legal supervision
Online auction as a business concept were made a long time ago, in the art market had to intervene, but low guarantee quality of auction and question the authenticity of the model has not been widely used. Ouyang Shuying introduces, works of art online auction auction house to do their own, also has launched third party transaction mechanism platform, in contrast, safeguard the online auction more auctioneer launched.
This is not only because of the accumulation of the auction house line auction reputation makes collectors more trust on online auction, at the same time, because of the same "auction law" the auction houses in the online auction constraints. But the third party trading platform online auction at present has not received the "auction law" constraints, cultural relics bureau and the commerce and Industry Bureau is the lack of supervision.
Online auction process
Taobao account registration
Activate Alipay account
The deposit will be deposited into the Alipay account
From the Taobao Home Click "auction", click on "the carpenter's gate" or "halo Mexican chapter of water" to participate in the auction (or through "Yidian Chinese net" home into)
Successful bid, require full payment at three days (including commission and postage)
Auction companies to arrange the shipment of the goods in the buyer payment after successful.
(in Beijing poly auction online as an example)
[note] margin
First, choose your favorite goods, check each item margin (a different), the cumulative amount to pay treasure (suggestions to save, flexible auction). The bidding process, once the tap to participate in the bidding, Alipay will automatically corresponding margin corresponding to this piece of goods. The success of the transaction and settlement of payment, deposit automatically returned to pay treasure account. If there is no competition like auction, two after the auction deposit will be returned automatically.
